of people expect a business to reply to its reviews.[1]
The quotes go quiet.
The reviews sit unanswered.
The evenings go on admin.
Quiet quotes, unpaid invoices and missed enquiries cost you work. We follow them up for you, so you can stay on the tools.
The checkup needs only your website or Google reviews link. No passwords, no inbox access, no card.
The admin that follows you home
You're on the tools all day. Then the quotes, reviews and invoices are still waiting. That unpaid follow-up is not just unpaid time. It is lost work.
of UK consumers use online reviews as their main guide when making a purchase.[2]
a year, on average, spent chasing late payments by the firms affected.[4]
of UK small businesses are owed money on unpaid invoices.[5]
80% of people are more likely to use a business that replies to all its reviews.[1] 34% of UK small businesses spend up to four hours a week writing letters or making calls just to get paid.[3] Among those owed money, the average outstanding amount is £21,400.[5]
The average small business also spends two days a month on financial admin such as invoicing and chasing payments.[6]
We take on that follow-up, so more of your time goes back into the work that pays.
What we do
Built for plumbing and heating firms, electricians, cleaning companies, roofers and other local businesses that live on quotes, reviews and invoices.
Quote follow-ups
We chase the quotes that went quiet, with a polite message drafted for you to approve.
Google review replies
We draft a reply to each new review. You approve it before it is posted. Replies to 1, 2 or 3 star reviews always come to you first.
Review requests
After a job, we send a simple request asking for a Google review. We ask every customer, in line with Google's rules.
Invoice reminders
We send payment reminders on overdue invoices, drafted for you to approve first.
Instant enquiry replies
When a new enquiry lands, we draft a prompt reply so the lead does not go cold while you are on a job. You approve it, then it goes out.
Appointment reminders
We draft reminders ahead of booked jobs, so fewer customers forget you are coming.
Inbox triage
We sort incoming mail, flag what only you can answer, and draft replies to the rest.
Google Business Profile upkeep
We keep your Google profile accurate and active: opening hours, services, photos and updates.
Social posts
We draft short, useful posts for your channels, ready for you to approve.
Monthly report
A plain monthly summary of follow-ups sent, reviews handled, invoices chased and what still needs you.
How it works
A free 14-day trial, no card needed. You stay in control of access and of every message. If you would rather see the work first, start with a free admin checkup. We only need a public link.
Start a free 14-day trial
We lead with quote follow-ups and Google review replies, so you can see the work in two weeks. Tell us which quotes are waiting, and share access to your Google profile as set out below.
You stay in control of access
You add our email as a Manager on your Google Business Profile. You keep ownership. We never ask for your password, and you can remove access at any time.
We draft. You approve.
Every message is drafted for you first. Nothing is sent or posted without your say-so during the trial. Replies to 1, 2 or 3 star reviews always need your approval.
You get a clear report
At the end of the trial you get a short report of what was done. If you continue, paying clients get a monthly report.
See what's slipping on reviews, quotes and invoices
Send us your website or Google reviews link. We send back a short checkup on the admin that follows you home, with a clear list of what to fix first.
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Unanswered review replies
We check which Google reviews are waiting, and write example replies for you to use or adapt.
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Quotes and enquiries that go quiet
Where your site makes it visible, we look for signs that quotes or new enquiries may be going unanswered.
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Invoice chasing
We cannot see your invoice book from a public page. We will show you what a polite payment reminder sequence looks like for a firm like yours.
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What to fix first
You get a short priority list, and an invitation to the monthly package if you want us to take the follow-up on.
No inbox access, no passwords, no setup. We only look at what is already public. 89% of people expect a business to reply to its reviews.[1]
Free 14-day trial for founding clients who join before Friday 18 December 2026.
Simple monthly packages
Month-by-month, cancel anytime. Every package can start with a free 14-day trial of quote follow-ups and review replies.
Starter
The core follow-up that wins work back.
£99/month
- Quote follow-ups
- Google review replies
- Review requests
- Monthly report
Growth
Adds invoices, enquiries and your Google profile.
£249/month
- Everything in Starter
- Invoice reminders
- Instant enquiry replies
- Appointment reminders
- Google Business Profile upkeep
Full admin
For a firm that wants the inbox handled too.
£449/month
- Everything in Growth
- Inbox triage
- Social posts
Free 14-day trial for founding clients who join before Friday 18 December 2026.
Prices are a guide and will be confirmed before you start. Samelo AI is not VAT registered, so no VAT is added to these prices. Not sure yet? Get a free admin checkup first.
Questions, answered
Short answers on the free checkup, access, approvals, the trial and your data.
What is the free admin checkup?
You send us your website or Google reviews link, plus your name and email. We send back a short report on unanswered or slow review replies, with example replies written for you, signs that quotes or enquiries may be going quiet, and what invoice chasing could look like, plus a list of what to fix first. It does not start a paid package on its own.
Do you need my inbox or Google login for the checkup?
No. The checkup only uses information that is already public. We never ask for your passwords, and we do not need inbox access or Manager access on your Google profile for the checkup. Those are only needed if you later start a trial.
Is there a free trial?
Yes. The trial is free and you do not need to hand over a card. Free 14-day trial for founding clients who join before Friday 18 December 2026. We lead with quote follow-ups and Google review replies, and you approve every message. If it is useful, it is a simple monthly fee, and you can cancel anytime.
How do you access my Google profile, and is it secure?
You add our email as a Manager on your Google Business Profile. You keep ownership and your own admin rights. We never ask for your Google password, or for access to your bank. You can remove us in a few clicks whenever you want.
Do I have to approve every message?
Yes, during the 14-day trial we draft everything for you to approve first. After that, you can keep approving everything, or let us post routine 4 and 5 star review replies once you are happy with the tone. Replies to 1, 2 or 3 star reviews always come to you first.
What if I don't like it?
The trial is free and you do not need to hand over a card. If it is not useful, you remove our access and we stop. If you continue, it is a simple monthly fee, and you can cancel anytime. The service then ends at the end of the current paid month.
How do you handle our data under UK GDPR?
We only use the customer and business information you share with us to carry out the services you have asked for, such as quotes, invoices, enquiries and public Google reviews. We do not sell it. You can ask us to stop and to delete what we hold. You stay the owner of your Google Business Profile.
Who is this for?
Local firms that live on quotes, reviews and invoices. That includes plumbing and heating companies, electricians, cleaning firms and roofers, and other trades and small businesses with the same day-to-day admin.
Start a free 14-day trial
Tell us a little about your business. We'll reply by email and set up the trial of quote follow-ups and Google review replies.
Free 14-day trial for founding clients who join before Friday 18 December 2026.
No card needed. You add us as a Manager on your Google Business Profile, you keep ownership, and you approve every message.
Email: [email protected]